Take a traditional, longstanding, never before advertised, cleaning brand, that uses simple and sustainable ingredients, that are not tested on animals, and put it on the map for a new generation of consumers.
Put Dripak’s hero product, Soda Crystals, back on the shelves of all retail partners following a price increase. Showcase the versatility of Soda Crystals to engage a generation of younger home cleaners. Remind the legacy customer that the product is reliably still there, offering value and performance. Overcome the absence of e-commerce access to the product and bring consumers in store to purchase. Do this with a modest investment, in sharp contrast to Goliath-like sector spending.
More than doubled the sales of soda crystals between 2022 and 2024. Put Soda Crystals back on the shelves of every major supermarket in the UK.
Creative partner Be The Fox produced a suite of high impact, playful, ads that garnered column inches for their originality, and captured the consumer’s attention. We launched a multi-channel campaign, adopting an ‘always on’ approach, majoring on video, across all key social channels plus newsbrands and native programmatic.
We achieved consistently exceptional ad engagement and view through rates, smashing platform benchmarks month in, month out, amongst younger and legacy consumers alike. We supported all this with a search campaign that reconnected loyal customers with retailers.
The campaign’s success lay in entertaining whilst informing, and by being highly visible to the consumer in the media they engage with across their day.
